Assassin's Creed 2: Official Game Site

Ubisoft

This site originally soft-launched as a “teaser site” at the Electronics Entertainment Expo (“E3”), an annual tradeshow for the computer and video game industry.  The site introduced the online community to AC2 and invited them to begin exploring.  Along with providing media content, it introduced the game’s main character, Ezio, and marked the beginning of the game developer’s diary.

The teaser site ultimately grew into the robust official website that tied together all campaign threads, seamlessly interconnecting each piece of the AC2 online universe.  Exclusive content and design elements increased users’ commitment to the brand and encouraged them to actively experience AC2.