In this real-time, multiplayer online experience, users learn about the new LSW3 video game while taking control of a Star Wars character and moving through different environments. They express emotions, wield light sabers and blasters, and work collaboratively with other users to solve puzzles, earn stud points, unlock new content and push updates to Facebook. Key information about the game is seamlessly integrated throughout the experience, successfully wrapping gameplay and content together. It's a highly sticky experience that brings all the fun of LEGO Star Wars to life online. In the end, this platform broadens awareness of the game, increases social media activity and interaction with the brand, and promotes sales.