The Ford Mustang is an iconic car that was first introduced in the 1960s. For the 2013 model, buyers can explore the nearly limitless number of possible configurations and customize their own.
A new and completely rebuilt Mustang Customizer web application was created to drive deeper social engagement and interactivity around the new model. Users can customize their dream mustang and enter a contest to win it, “battle” for bragging rights, and fill virtual garages. In the end, fans get fully immersed in the Mustang world while Ford gains valuable data about popular part, color and configuration preferences.
To access all of the application’s features, be sure to log in with your Facebook account.
New 2013 Mustang Customizer
Team Detroit / Ford
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