This dynamic B2B website drives advertising sales for NBC's Owned Television Stations by providing utility to both local and national media buyers looking for information about media opportunities. Content about the capabilities and platforms of each Owned Station is updated and controlled by individual markets using a custom CMS. The CMS allows time-phased versioning, allowing each market to separately create and review several future versions of their portion of the site and publish them automatically. It also allows for past versions to be republished and for content to be shared by multiple markets. Persistent navigation encourages advertisers to reach out to key members of the sales team.
