| Developed
exclusively for Wonderful Pistachios, the Angry Birds game phenomenon soars
to new heights with the launch of “The Hunt for the Golden Pistachio,” the
first-ever fully branded, custom Angry Birds game released in the U.S. In
this Google Chrome-optimized game, Angry Birds are used to crack open
pistachios, as well as destroy pigs. Players can win one of 20,000 prizes
totaling a retail value of more than $300,000. The intersection of Wonderful
Pistachios and Angry Birds capitalizes on a familiar, popular game
environment to foster prolonged brand interaction. |
